How do you market your information products? You can write and sell e-books on raising pet snails. I’m sure there are people out there that raise pet snails as a hobby and would be interested in your e-book. The problem is that after you’ve sold your e-book to those three people you’ve exhausted your market. This is the last article in the manufactured products versus information product series but it’s the place you must start. Marketing starts with research and product selection. Target a BIG market and pick an idea that market is interested in learning. Why do you think there are so many diet and money products available? The way I start my research is by finding out what people are looking for in the search engines. I’ll start with an assumption, go to a service like Wordtraker, and see how many searches are done per day or per month. If the number is two or three searches per day I move on. If there are one hundred or more searches, it’s probably a decent area to pursue. If there are over two or three hundred searches, the idea may be too good and too hard of a market for me to compete. You can then create a one page web site that offers your product and run an Adwords ad with Google to get a sense of the interest. Typically for a small cost you can make an upfront determination if it’s worth spending more time on your particular information product. You can also make ad copy and price point tests using this method. Do people that see the ad click on the ad, go to your site, and actually click the buy button.
This is just one simple way to start your marketing campaign. There are hundred of articles and books, even e-books that will give you great ideas for a full blown marketing and sales strategy. Remember, once you have an information product that is selling your profit margin is close to one hundred percent. Take your time, do your homework, spend a few dollars on some simple marketing research ideas and then go make some money.